MODUS VIVENDI, the trailblazing menswear label, has done it again with the much-awaited launch of their Origami Swimwear Line – Pink Edition. Drawing inspiration from the delicate art of Japanese paper folding, this collection unites meticulous design with eco-friendly materials, creating a contemporary and refreshing approach to beachwear for the discerning customer.
To mark the debut of the Pink Edition, MODUS VIVENDI proudly presents the alluring “Creamy Licking” Campaign – a visually stunning tribute to the joy, decadence, and lighthearted spirit of summer.
This enchanting campaign carries us away to idyllic seascapes, where an Origami swimwear-clad model delights in the simple pleasures of an ice cream on a sun-drenched beach.
The “Creamy Licking” Campaign is a testament to MODUS VIVENDI’s knack for weaving a captivating narrative, plunging us into a world of summer fun and inviting us to rekindle our love for life’s uncomplicated joys.
Conceptualized by MODUS VIVENDI’s talented design team, the Pink Edition showcases an almost three-dimensional floral motif, embellished with intricately printed origami blossoms on sustainable swimsuit fabrics.
Each piece radiates an air of romantic sophistication, enhanced by precise cuts that contour a playfully flirtatious silhouette – ideal for seaside adventures.
The Origami Swimwear Line’s unique selling point lies in its focus on individuality, ensuring wearers feel truly extraordinary.
Every swimwear piece is part of MODUS VIVENDI’s responsible edit, flaunting a fully customized design that epitomizes the brand’s steadfast commitment to authenticity and eco-consciousness.
The MODUS VIVENDI Origami Swimwear Line – Pink Edition and the “Creamy Licking” Campaign are now available, calling fashion aficionados to immerse themselves in the perfect fusion of style, sustainability, and summer euphoria.
Watch an amusing video filmed by Santiago Di Giovanni in Mar del Plata, Argentina.
Take the plunge and embrace the season with unmatched panache and an eco-friendly ethos.
Discover the “Sand Castle” Campaign: http://www.e-modusvivendi.com/origami-line-swimwear Shop Now: http://www.e-modusvivendi.com/origami-line-swimwear-cat
Photo Gastohn Barrios @gastohn.barrios
Model Igor Foscarini @igorfoscarini
Video Santiago Di Giovanni
Executive Production Matias Santos @matusantos
Stylist Martin Iglesias
