Fendi’s Spring/Summer 2025 Menswear Collection, presented by artistic director Silvia Venturini Fendi at Milan Fashion Week, showcased a mix of clean lines, minimalism, and sophistication in its designs, set, and music. However, the collection struggled to find a cohesive direction, leaving viewers wondering what exactly defines Fendi’s energy and brand identity.
The original soundtrack, composed by Italian artists Nico Vascellari and Rocco Rampino, was a highlight of the show, blending raw and poetic elements to create a soaring and radiant atmosphere. Despite the captivating musical backdrop, the collection itself fell short of delivering a clear message or engaging narrative.
Venturini Fendi’s designs featured a confusing mix of overdesigned elements, such as intricate detailing on shirts and jackets, combined with a drab color palette that felt uninspired and lackluster. The presentation lacked the storytelling and creativity that one would expect from a high-end fashion house like Fendi.
The Fendi Menswear Spring/Summer 2025 collection seemed to prioritize style over substance, offering basic designs and minimal innovation. The result was a lineup of garments that felt lazy and uninteresting, failing to capture the essence of the Fendi brand or showcase its potential for growth and evolution.
While the brand’s history and commitment to quality craftsmanship are undeniable, this collection raised questions about the direction of Fendi’s menswear under Silvia Venturini Fendi’s leadership. With the ever-changing landscape of the fashion industry, it is crucial for established brands like Fendi to stay relevant and push boundaries. Unfortunately, this collection failed to do either, leaving both critics and loyal customers disappointed.
As Fendi moves forward, it is essential for the brand to reevaluate its creative process and focus on delivering innovative designs that truly reflect its heritage and potential. Only by taking bold steps and embracing change can Fendi hope to maintain its position as a leader in the world of high fashion.
Artistic Director of Accessories and Menswear: @silviaventurinifendi
Artistic Director of Jewellery: @delfinadelettrez
Concept and Direction: @nicovascellari
Music: @nicovascellari and @roccorampino
Styling: @ganio
Hair: @garygillhair
Makeup: @daniel_s_makeup
Casting: @piergiorgio
Production: @bureaubetak
Staging Robots @aumovis
Film: @videogang_
