French publication TÊTU Magazine delivers a striking new spring issue, spotlighting the unmistakable presence of Ivan Ugrin—the model whose signature mustache became globally iconic following the unforgettable “Drink Your Milk” campaign by Jonathan Anderson for Loewe.
Captured during Paris Fashion Week, Ivan’s appearance in the magazine feels both timely and magnetic. TÊTU seized the moment while the dancer and model was in the French capital, creating a compelling cover story accompanied by a 12-page editorial and an intimate interview. The result is a captivating fusion of fashion, personality, and modern masculinity.
This fashion dossier expands beyond Ivan’s feature, weaving together a curated mix of creative voices and labels shaping the contemporary scene. Highlights include contributions and features from Agnès B., Niccolò Pasqualetti, CREOLE, Trashy Clothing, as well as the influential institutions Institut Français de la Mode and its Bachelor program IFM Fashion BA. Also featured is ballet star Germain Louvet, adding depth and cultural richness to the issue.
With its bold editorial direction and commitment to highlighting diverse creative talent, TÊTU continues to position itself at the intersection of fashion, identity, and contemporary culture. Ivan Ugrin’s feature stands as a testament to the evolving language of male beauty—confident, expressive, and unapologetically individual.
The spring issue is now available via subscription or as a single issue through TÊTU’s official boutique, with the general-release cover arriving on newsstands March 11.
Photographer: @lukeabby
Model: @ivancidrian
Agent model: @dejaprisagency
Direction artistic: @angeleno
Interview: @ivxnzh
Look: @fendi @converse @lorette.coleduprat
Stylist: @jacopofiorentin.o
Assistante stylist: @pata_trak
Assistant photographer: @quentin_prz
Make up: @ilonaguihoudhumez
Studio: @studiomagmaofficiel
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