PRISMA’s latest campaign, “Of Void & Chrome,” offers a captivating glimpse into the enigmatic world of the EREVOS collection. Three distinct capsule underwear collections, namely EREVOS, Iconic Grey, and Blink, introduce a striking grayscale color palette paired with sleek, minimalist designs and the brand’s signature geometric prints.
As the intensity of a summer night envelops him, he finds himself tossing and turning in bed, consumed by a relentless wave of heat and discomfort.
Beads of sweat glisten on his skin as he lies awake, yearning for the embrace of slumber. Suddenly, he startles awake, his breath catching in his throat. Reaching for a glass of water, the cool sensation momentarily calms him, yet as he lowers the glass, an ethereal glow catches his eye—an iridescent silver sheen dancing along his fingertips.
He observes in quiet disbelief as the metallic hue spreads, enveloping his entire form in a seamless sheath of glistening chrome.
Reality blurs at the edges, casting doubt upon the boundaries of wakefulness and dream. The once familiar confines of his room morph into an expansive void of luminous white and shimmering silver, pulling him inexorably into their depths. Slowly, inexorably, he becomes one with the stark, otherworldly landscape.
Setting the glass aside, he retreats to the bed, a newfound calm settling over him. Everything feels subtly altered, as if he has become an embodiment of both emptiness and resplendence—void and chrome intertwined in a mesmerizing dance.
The campaign’s imagery is as striking as the story it tells. The grayscale tones evoke a sense of timelessness, while the geometric prints add a layer of complexity to the otherwise minimal design. It’s a perfect reflection of the collection itself—understated yet unforgettable, simple yet profoundly evocative.
“Of Void & Chrome” is not just an underwear campaign; it’s an exploration of self and the spaces we inhabit. PRISMA invites us to embrace the unknown, to step into the void and emerge transformed.
With the EREVOS collection, they offer us more than just clothing—they offer us a new way of seeing ourselves, made of void and chrome.
Photography/Video: Panos Misailidis @p2photographygr
MUA: Georgia Skouli @georskou_
Model: Dimitris Toufexis @dimitris_toufexis
Creative Director: Billy Hazel @billyhazel
