Fashion has always been a reflection of identity, but for Dimitrije Bluegray, the founder of Disregular, it’s more than that—it’s a movement. Disregular isn’t just another swimwear, beachwear, and sportswear brand for men; it’s a platform for those who dare to see and feel differently.
The brand’s limited-edition collection, including the sleek basic black briefs, is modeled by Luka in a striking shoot by @contrast.light. The images capture more than just style; they embody Disregular’s core philosophy—a celebration of individuality and self-expression.
“In a world dominated by mass culture, resisting conformity isn’t easy,” says Bluegray. “But I believe some people still recognize things as they truly are.” His vision for Disregular is about breaking free from societal expectations and reclaiming true individualism—not the superficial kind tied to subcultures or trends, but one rooted in self-awareness and empathy.
basic briefs | BLACK | limited edition
photo @contrast.light
Growing up, Bluegray’s parents reinforced a powerful lesson: “You’re not like everyone else.” This philosophy shaped his approach to fashion and life. Rather than molding oneself to fit a collective identity, Disregular encourages self-discovery through personal style.
“Sometimes, it’s hard to see the world for what it is,” he explains, “because we’re taught from childhood how to interpret reality based on societal beliefs.” Disregular challenges these norms, urging people to embrace their uniqueness rather than seek validation through the crowd.
With its limited-edition pieces and bold aesthetics, Disregular isn’t just a brand—it’s a statement. It’s about standing out, redefining individuality, and finding perfection in being different.
Luka @stamatino for @disregular
basic briefs | BLACK | limited edition & Calvin Klein briefs.
photo @contrast.light
