Some muses do more than inspire — they become the embodiment of a visual language. Gleb, a striking model with sharp features and undeniable presence, has been one of those rare muses for Saint Petersburg-based photographer Aleksandr Fedotov, known on Instagram as @imagiharium.
Their creative collaboration is rooted in intimacy and detail — Fedotov’s signature style captures Gleb in thoughtful, moody portraits that radiate softness and masculine strength in equal measure. Over time, their work together has evolved from artful portraiture into something more commercial but no less evocative.
That evolution culminated when Latvian skincare brand Arsenjis Fabrica tapped into their synergy. Gleb became the face of the brand’s latest skincare campaign, shot entirely by Fedotov. It’s a powerful example of when an artistic muse transcends the frame — becoming the brand itself.
The campaign is built around skin, tone, and texture — elements both the photographer and the model naturally elevate. Gleb’s physique, charisma, and clear skin serve not only as inspiration but also as the literal canvas for the brand’s message: Skincare is strength. Confidence is clarity.
Scroll down to explore selected images from their work together — from creative portraits to the final campaign shots for Arsenjis Fabrica. It’s visual proof that when trust, talent, and vision align, magic happens in front of the lens.
Gleb for Arsenjis Fabrica: A Skincare Campaign Captured by Aleksandr Fedotov
Where skin speaks, and masculinity glows — the new face of Latvian skincare, seen through the lens of artistry.
📸 Photography by Aleksandr Fedotov @imagiharium
🎭 Model: Gleb
💧 Campaign: Arsenjis Fabrica Skincare @arsenjis_fabrica
