We took a look at Brioni upcoming 2026 collection in Milan. Brioni once again manages to incorporate fashionable details without diluting its classic DNA.
A thrilling day of exploring trends at @brioni_official and soaking in the vibrant atmosphere of the fashion capital during Men’s Fashion Week! For me, dressing is about narrating an inspiring story. I’ve been gathering so many incredible experiences while discovering more about this fascinating world.
In 1952, the illustrious Italian brand Brioni unveiled the first men’s haute couture show in the enchanting Sala Bianca of Palazzo Pitti, Florence—a breathtaking moment that shattered the confines of men’s fashion, previously dominated by the classic English style. During the vibrant era of the 1950s and 1960s, Brioni captured the hearts of America, forging an unbreakable bond with Hollywood. Iconic stars like Clark Gable, John Wayne, Cary Grant, and the mesmerizing Marcello Mastroianni in “La Dolce Vita” donned Brioni, cementing its reputation for masculine elegance “à la Italiana.” The past few decades have been a magnificent testament to the artistry of Italian tailoring; each piece is nothing short of a masterpiece!
This collection is so beautiful 🤩 Britni excels in the work, and the way it looks is always inspiring to watch.