Ludovic de Saint Sernin’s New Swimwear Campaign Makes a Splash in Fire Island Pines

📍 Fire Island Pines | 📸 Photography by Stuart Winecoff

French designer Ludovic de Saint Sernin brings summer heat to new levels with the launch of the LDSS SWIMcampaign, shot on location in the iconic queer haven of Fire Island Pines. Captured by longtime collaborator Stuart Winecoff, the sun-soaked editorial introduces the brand’s latest iteration of seductive, elevated swimwear.

Refined & Revealed: LDSS Swimwear, Reimagined

Returning with more allure than ever, the LDSS swim line has been refined with new fabrics, a perfected fit, and improved construction. The campaign highlights three hero styles:

• Signature Swim Brief – sleek, sharp, and built to turn heads
• Signature Swim Thong – the ultimate expression of confidence
• NEW: Eyelet Diamond Swim Shorts – sporty, breezy, and uniquely LDSS

Each design seamlessly blends sensuality with sophistication, staying true to the brand’s DNA of fluidity, empowerment, and fearless body expression.

Where to Find It

You can shop the new LDSS swimwear exclusively online at

👉 www.ludovicdesaintsernin.com

Or if you’re lucky enough to be in Fire Island Pines, visit the LDSS Summer Pop-Up at The Visitors Center, open all season long.

Available exclusively online at http://www.ludovicdesaintsernin.com and in person all summer long at The Visitors Center in Fire Island Pines.

Photographer @stuart_winecoff
Image Director @iignaciomunoz
Art Direction @ljbtnstudio@lolitajacobs@jbtalbourdet
Models @montevseven / @grayeberley / @joshmcgregor_
Casting @morgansenesi@kathryn_costigan
Grooming @marcoamazonico
Digitech @noahesperas
1st Assist @austinwithersaustinwithers
2nd Assist @vikgrossling
EP @malenagrandionofal@lamallegroup
Co Producers @marcchristensen.co & @nickammaturo@vstrscenter
Photo Agent @emi_stewart@objectanimal
O&A Producer @reeselayton
Production Assistant @em_renaudin
Runner @moopetey