Blending oceanfront ease with European sophistication, Hotel Poros is the rising resortwear label rewriting summer style codes. Founded in 2020 between Sydney and Athens, the brand is rooted in Mediterranean culture, inspired by the rituals of island life and refined hotel living.
Their Spring/Summer 2025 “Sifnos” campaign brings this vision to life, shot on the sun-drenched Greek island of the same name. Models Errikos, Vaggelis, Akyllas, and Apostolis move through Cycladic alleys and blue-water backdrops in sleek swim tanks, wrap shirts, and signature stripes.
With its modern tailoring, sculptural silhouettes, and artisanal palette, the collection radiates understated luxury—perfect for the contemporary man dreaming of an endless summer.
Scroll down to explore the campaign in full.
Models Alex Sanson, Akyllas Mourikis, Georgoudis V. & Apostolis Michail.
Brand Hotel Poros @hotelporos
