Louis Vuitton ventures into the great outdoors for its Spring–Summer 2026 Pre-Collection, envisioned by Men’s Creative Director Pharrell Williams. The collection is a study in tonal sophistication, where countryside reverie meets Parisian finesse — an ode to pastoral elegance through tailoring, texture, and timeless savoir-faire.
Echoing hues of the natural world, the line captures the spirit of leisure and refinement with an earthy palette and tactile fabrics. The LV Touch line is reimagined through supple knitwear, relaxed silhouettes, and the new LV Tilted sneakers, blending active pastimes with the House’s unmistakable craftsmanship. Lightweight yet luxurious, these sneakers embody the effortless motion of modern elegance.
House Ambassador Callum Turner steps into this sartorial escape, channeling the collection’s dandy allure through a refined cable-knit ensemble and the new LV Touch Verso bag — a contemporary emblem of understated luxury. Turner’s portrayal merges tradition with youth, embodying the “dandy off duty” spirit: relaxed, confident, and distinctly Louis Vuitton.
Meanwhile, Friend of the House Jude Bellingham lends his magnetic presence to the collection’s tailored dimension. Draped in a technical tweed-woven puffer and tailored jacket, Bellingham personifies the modern gentleman — grounded in classic codes yet propelled by Pharrell’s forward-thinking vision. The countryside pursuits transform into moments of sartorial serenity, where tailored tradition finds rhythm in comfort and movement.
Pharrell’s Louis Vuitton continues to redefine the boundaries of menswear refinement, crafting a dialogue between city and country, nostalgia and innovation. The Spring–Summer 2026 Pre-Collection stands as a testament to the Maison’s timeless artistry — a pastoral dream rendered in Parisian style.
Photography featuring Callum Turner and Jude Bellingham brings the story full circle — a new realm of elegancewhere Louis Vuitton’s heritage meets a fresh, dynamic masculinity.
Dandy off duty. Tailored tradition. Pastoral sophistication.
Louis Vuitton, once again, proves that style is a journey — not a destination.
