Rayan Ricci for Esquire Colombia: What If Style Had No Rules?

What if getting dressed had less to do with following the rules and more to do with discovering who you are?

That question sits at the center of Rayan Ricci’s new editorial for Esquire Colombia, photographed by Ferran Casanova and styled by Giorgio Ammirabile.

Built around a playful series of “¿Y si…?” — “What if…?” — questions, the story turns menswear into something much more interesting than a collection of good clothes. It becomes an exercise in confidence, character and experimentation.

And Ricci proves to be exactly the right man for the assignment.

¿Y si eres más auténtico?

One of the strongest elements of the editorial is how easily Rayan moves between different versions of masculinity.

There is the sophisticated man in tailoring. The rebellious figure in leather. The playful fashion obsessive wearing tiny shorts and patterned knitwear. And then there is Rayan stripped almost completely back to physique, posture and expression.

Yet none of these characters feels disconnected from the others.

That’s the point.

Personal style doesn’t necessarily mean finding one uniform and wearing it forever. Sometimes authenticity means allowing yourself to change.

The Esquire Colombia prompts reinforce the idea throughout the story:

“¿Eres más auténtico?”
“¿El look empieza con la actitud?”
“¿Llevas la seguridad puesta?”
“¿Te permites cambiar de personaje?”
“¿Vistes como realmente eres?”

They’re deceptively simple questions, but alongside Casanova’s photographs they become a manifesto for dressing without fear.

Rayan Ricci Has the Body—and the Attitude—for Fashion

Ricci’s physique becomes another important component of the editorial.

He’s lean, athletic and sharply proportioned, with broad shoulders, a narrow waist and defined abdominal structure. But the photography doesn’t treat his body simply as something to display.

Instead, his physique changes the architecture of the clothes.

A fitted sleeveless top emphasizes his shoulders and arms. Short leather shorts exaggerate the length and athletic definition of his legs. An open jacket frames his torso. Relaxed trousers contrast against a bare chest. A voluminous fur-textured coat suddenly makes the body underneath appear even leaner.

There is a particularly effective tension between covered and uncovered throughout the shoot.

Sometimes Ricci is almost completely enveloped by clothing; elsewhere, a jacket falls open or a knit is lifted to expose the abdomen. One black-and-white frame reduces the equation further: leather trousers, boots, bare torso and movement.

It gives the gallery sensuality without requiring the photography to scream for attention.

Giorgio Ammirabile Plays With the Menswear Rulebook

The styling is where the editorial really begins having fun.

Giorgio Ammirabile moves freely between recognizable masculine codes rather than committing to a single aesthetic.

Classic tailoring appears beside abbreviated shorts. A traditional patterned sweater is worn in a way that suddenly feels provocative. Scarves become decorative rather than purely functional. Cropped trousers expose bright socks. Heavy outerwear is paired with little more than underwear underneath.

Then comes that wonderfully unexpected red accessory, cutting through the muted palette and immediately changing the personality of the gray tailoring.

It’s menswear as dress-up—but dress-up in the best possible sense.

The styling asks a question men still don’t hear often enough:

What happens when you stop worrying whether an outfit is “masculine enough” and simply ask whether it looks good?

On Rayan Ricci, the answer is pretty convincing.

Ferran Casanova Keeps the Focus on Rayan

Casanova wisely keeps the environment restrained.

The softly graduated studio backdrop gives the photographs an almost timeless fashion-studio quality. Cool gray-blue color photographs alternate with crisp black-and-white frames, allowing silhouette, expression and body language to carry the story.

And Rayan knows how to move.

He isn’t locked into the standard male-model vocabulary of standing still and looking serious.

He sits. Crouches. Bends. Stretches. Reclines on the floor. Pulls at clothing. Crosses his arms. Stares directly into the lens.

In one photograph, he lies on his back with his legs dramatically raised above him. Elsewhere, he’s bent forward in leather trousers, transforming what could have been a straightforward menswear portrait into something far more physical.

That willingness to look slightly strange is important.

Great fashion imagery isn’t always about looking conventionally handsome. Sometimes the model has to surrender to the photograph.

Ricci does.

The Look Really Does Start With Attitude

One Esquire question perhaps summarizes the entire shoot:

“¿El look empieza con la actitud?”

Does the look begin with attitude?

Looking through these images, it’s difficult to argue otherwise.

The clothing changes dramatically from frame to frame, but Ricci’s confidence holds the editorial together. Even when Ammirabile pushes the styling toward something more playful or unconventional, Rayan never looks as though the clothes are wearing him.

That is ultimately what makes this story work.

Menswear in 2026 doesn’t need another rigid definition of how a man is supposed to dress. The interesting territory is happening precisely where those definitions begin to dissolve.

Short shorts can coexist with tailoring. A muscular male body doesn’t have to be dressed exclusively in traditionally macho clothing. Sensuality can sit beside sophistication. Elegance can have humor.

And masculinity can survive a little experimentation.

Actually, it looks pretty damn good doing it.

Rayan Ricci photographed by Ferran Casanova and styled by Giorgio Ammirabile for Esquire Colombia reminds us that the best accessory in menswear may still be the one you can’t buy: the confidence to wear exactly what you want.

Photographer @ferran_casanova
Stylist @admirable_gio
Hair & Makeup @evapiquemakeup @theartistalents
Editor in chief @gerardangulo
Talent @rayanriccifr