There’s something irresistibly magnetic about Jakob Jokerst in this striking black-and-white series photographed by Matteo Cionti in Milan for MORSO, the first-ever fragrance by Italian fashion label GCDS.
Shirtless, wearing low-rise black denim and occasionally a cowboy hat, Jokerst delivers a confident, sensual performance that feels both effortless and provocative. His sculpted physique, sharp features, and commanding presence take center stage as he playfully interacts with the fragrance bottle.
Cionti’s monochromatic photography strips away distractions, emphasizing the contrast between skin, shadow, and attitude. The result is an intimate, masculine portrait that makes fragrance feel like an extension of personal style.
With Jakob Jokerst as its captivating subject, GCDS MORSO introduces a visual world where fashion, desire, and individuality meet.
Model: Jakob Jokerst @jakob.jokerst
Photography: Matteo Cionti @matteo_cionti_
Fragrance: GCDS MORSO @gdcdswear
Campaign video on YOUTUBE:
