Eliran Ashraf (32) is a textile & fashion designer graduated from the Shenkar High College in Israel (2013) specialising in knitting & printing technologies. He is currently living and developing his premium urban wear brand UNDER/CONSTRUCTION in Geneva, Switzerland and manufacturing in Tel Aviv, Israel.
There are some (rare) instances during the collections when, after the applause and the bows and the door-dashing, you think, simply: That was a good show. The clothes needn’t have raised the bar conceptually; they just had to adhere solidly to what their designers believe in, what those designers champion. And that’s why Rag & Bone’s Fall (-ish, more on this in a moment) men’s lineup, which was shown alongside womenswear tonight, was one such occasion.
For ZARA Studio Spring/Summer 2026, the message is clear: masculinity is fluid, styling is personal, and the future of menswear lies in the balance between structure and freedom.