With nearly 500,000 followers on Instagram, Georgi Boyadzhiyski has undoubtedly captured the hearts and attention of many with his striking features and chiseled physique....
For ZARA Studio Spring/Summer 2026, the message is clear: masculinity is fluid, styling is personal, and the future of menswear lies in the balance between structure and freedom.
Originally shot while developing the Dominic Albano Collection, this striking Polaroid series evolved into a sensual exploration of queer male portraiture inspired by iconic photographers and the provocative fashion imagery of the 1990s.