What was interesting, then, about YMC's show was how their new season's vision followed that same language. Well into their third decade, YMC are part of the establishment here – but an establishment formed in the radical heat of the Nineties, which started many of London's ongoing conversations around the modern masculine wardrobe.
Shot under the Brazilian sun, MODUS VIVENDI’s “Salty Blossoms” campaign brings heat, sensuality, and bold daisy prints to life with model Luiz Felipe Altenfelder.
James Yates brings effortless sophistication to LE MILE’s latest digital cover, proving that relaxed tailoring and fluid silhouettes are the ultimate spring style upgrade.
NeverNot delivers modern luxury with a bold new campaign starring model Sandro ✨
Shot by Beka Gulva, this sleek jewelry story is all about confidence, skin, and statement pieces.