Tag: Theory

New York Fashion Week

Theory Men’s Fall/Winter 2026: Chet Baker Cool Meets Modern New York Ease

Jazz legend Chet Baker becomes the unlikely muse behind Theory’s Fall/Winter 2026 collection, where textured knitwear, reversible shearling, and elevated yak tailoring redefine modern New York menswear with effortless cool.
New York Fashion Week

Theory Ready To Wear Fall/Winter 2025 New York

The Theory Fall 2025 collection is defined by a commitment to dressing the Theory customer for all facets of modern urban life. This assortment...
New York Fashion Week

Theory Spring/Summer 2020 New York

"Tropical Modernism" and the "entrepreneurial spirit of New York City" informs Andersson's latest effort for the brand. Creative director Martin Andersson introduced new tailoring-focused silhouettes...
men's fashion

Theory Fall/Winter 2019 New York

The brand's trademark minimalism was on trend. Nineties minimalism has started to gain momentum this season. Theory has been doing it all along. Inspired by the...
Fancy

Theory Fall/Winter 2018 New York

By Aria Hughes Martin Andersson, the former creative director at COS, who now has two Theory men’s collections under his belt, tasked his team with...
Essentials

Theory Spring/Summer 2018 New York

The collection marked the debut of new designer Martin Andersson.
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