Tag: YMC

#YMCTRAUM on Julian House was the presentation by YMC AW 2017

What was interesting, then, about YMC's show was how their new season's vision followed that same language. Well into their third decade, YMC are part of the establishment here – but an establishment formed in the radical heat of the Nineties, which started many of London's ongoing conversations around the modern masculine wardrobe.

One of the season’s most vital trends, the Bomber Jacket is the ideal go-to piece for instant clean cut...

Modern and functional: The YMC winter collection presented at London Collections: MEN brings elegance sport to another level: garments to be worn all day...

YMC presented its Spring/Summer 2015 collection during London Collections: Men, featuring casual looks and soft layering.

YMC presented its Spring/Summer 2014 collection during London Collections: Men. Naïve, childlike prints are used on easy, sporty, minimal shapes creating a fresh wearable summer wardrobe.