What was interesting, then, about YMC's show was how their new season's vision followed that same language. Well into their third decade, YMC are part of the establishment here – but an establishment formed in the radical heat of the Nineties, which started many of London's ongoing conversations around the modern masculine wardrobe.
Modern and functional: The YMC winter collection presented at London Collections: MEN brings elegance sport to another level: garments to be worn all day...
YMC presented its Spring/Summer 2014 collection during London Collections: Men. Naïve, childlike prints are used on easy, sporty, minimal shapes creating a fresh wearable summer wardrobe.
Strength meets nature as Konstantinv steps outdoors for Aleksey Batalov, combining a powerful physique, minimal white styling and dramatic sunset light in a striking study of the male form.
Blue eyes, bare skin and dramatic cobalt light. Alexis Blanchard stars in Cœur bleu, a sensual Paris portrait series photographed by Xavier Murillon and styled by Eden A.D.
Leonardo Loreto and Patrick Church meet under the Rio sun for Paraíso, a six-look beachwear capsule celebrating Brazilian identity, art, sensuality and the freedom of the body.
Sam Asghari brings leading-man polish to Grazia Men while discussing fashion as communication, his Persian heritage, individuality and his ambitions to build a meaningful acting career.
MODUS VIVENDI returns to natural textures, warm earth tones and timeless masculine essentials with its FW 26/27 Earth Toned Campaign and new Ribbed Cotton Line.