What was interesting, then, about YMC's show was how their new season's vision followed that same language. Well into their third decade, YMC are part of the establishment here – but an establishment formed in the radical heat of the Nineties, which started many of London's ongoing conversations around the modern masculine wardrobe.
Modern and functional: The YMC winter collection presented at London Collections: MEN brings elegance sport to another level: garments to be worn all day...
YMC presented its Spring/Summer 2014 collection during London Collections: Men. Naïve, childlike prints are used on easy, sporty, minimal shapes creating a fresh wearable summer wardrobe.
Baptiste Giabiconi explores a new side of masculine style in The Shape of Him, a striking L’Officiel Hommes editorial photographed by Harol Baez and styled by Darryl Dickens.
From Loewe to Dior, Drew Starkey continues his creative partnership with Jonathan Anderson in a Spring 2027 campaign at LACMA, where museum masterpieces meet relaxed tailoring, faded denim, and a new interpretation of masculine luxury.
Joe Alwyn steps into an artist's studio for RIMOWA's latest campaign, where the new Umber and Ultramarine collections meet quiet luxury, contemporary menswear and creative individuality.
Callum Turner redefines the modern dandy in Louis Vuitton’s Fall-Winter 2026 Trunk Edition by Pharrell Williams. An intimate campaign where craftsmanship, personal style, and understated elegance take center stage.
Kirk Bondad takes BENCH/Body from colorful cowboy-inspired fashion to classic black-and-white physique photography. Three photographers capture the model's confident appeal.