Olivier Rousteing, age 30, has 3.4 million followers on Instagram and cheekbones for days. He also just launched a collaboration with Nike and was instrumental in helping Balmain attract a powerful new owner: Valentino parent Mayhoola for Investments, which shelled out an estimated 500 million euros, or $556 million, for the Paris fashion house.
For his debut men’s wear show for Balmain, Olivier Rousteing prepped like a prize fighter for the ring.
He kicked off proceedings with the hardcore techno track “Prepare for Glory.” He tapped the world’s most successful male model, Sean O’Pry, to open and close the show. And he stacked the catwalk with bombshell beauties like Alessandra Ambrosio, decked in women’s resort.
For ZARA Studio Spring/Summer 2026, the message is clear: masculinity is fluid, styling is personal, and the future of menswear lies in the balance between structure and freedom.
Originally shot while developing the Dominic Albano Collection, this striking Polaroid series evolved into a sensual exploration of queer male portraiture inspired by iconic photographers and the provocative fashion imagery of the 1990s.