Sean O´Pry for GQ Germany

Gucci Primavera brings six very different visions of modern masculinity together as Tom Brady, Shawn Mendes, Jin, Xiao Zhan, Tarzzan and EsDeeKid join a campaign universe led by Kate Moss in Johan Renck’s And We Shall Dance Again.

Steven Meisel puts the male model back at the center of the fantasy for Dolce & Gabbana Fall/Winter 2026, photographing a commanding cast in tuxedos, sharp tailoring and sensual after-dark style.

Deacon Phillippe embodies the modern California boy in ERL’s Sailing Collection, photographed by Eli Russell Linnetz at the brand’s Venice Beach studio.

Brazilian male model Arthur Becari takes his muscular physique to the ranch, pairing faded denim, a black cowboy hat and bare skin with water, weathered wood and rugged Western sensuality. Should he stay? After seeing this gallery, our vote is definitely yes.

Connor Dunham models Patrick Church Loves Tom Daley, a limited-edition Summer 2026 collection uniting Church’s paintings with Daley’s knitting practice.