This season’s Prada menswear campaign is an exercise in artful simplicity cut through with a dash of humor. Inspired by the irreverent world of 60s New Wave cinema, three actors, Christoph Waltz, Ben Whishaw and Ezra Miller, are the protagonists in a drama of wit and enigma.
Renowned photographer David Sims captures the stars in a stylised interior populated with geometric furniture, designed by OMA for Knoll, borrowed from ‘The Ideal House’ conceived by OMA for the Prada Fall/Winter 2013 fashion show.
The characters wait, caught in anticipation within a set of clashing references, colors and emotion. Each actor plays a distinct role, creating a trio of characters who bring their individual points of view and style to the collection. Christoph Waltz’s character evokes a studied sense of elegance, Ben Whishaw presents an alternative carefree charm and Ezra Miller brings a youthful air of mystery.
For Fall/Winter 2013 Prada introduces a duality of wit and style at the heart of the modern man’s attitude to dressing.