Japanese fashion designer Mihara Yasuhiro first made his name in footwear, creating his first line of shoes in 1994 whilst still attending Tama Art University. Praised for the innovative, modernist style of design, Mihara soon translated his vision into his 1997 shoe label “Miharayasuhiro“.
in 1998 Mihara launched his first store, SOSU, meaning “prime number”, in Aoyama, Tokyo. After establishing himself as a dominating force in the footwear market, Mihara decided to expand his creative realm. Developing his signature style – muted, monochromatic and distinctly urban – Mihara began to design menswear that same year. By 1999 the ‘ SOSU CO., LTD.’ company was set up and, due to the rapid business expansion, the company name was changed to ‘ SOSU INTERNATIONAL CO., LTD.’
The #MIHARAYASUHIRO Paris men’s exhibition fall-winter 14 / 15
Paris men’s fashion week.
