Now let’s talk about the basic fashion every day wear and we feel so comfortable ready for lunch, a walk in the park, take your best pet to turn around, go to the movies, being at home in order fashion basic is that using basic cotton, maybe an occasional polyester or even linen, but if you wear really basic with ecological fabrics?
The eco-fabrics is about today, surely you’ve eaten some organic salad, or even some organic snack. Well and why not dress and ecological does not mean everything is green. Now we explain how it goes!
Simply designed, super-soft, eco-friendly Alternative Apparel is the new brand that we’d like to introduce and have this eco-fabrics we’ve told you before.
Our Eco-fabrics embody the softness Alternative is known for and have been a hallmark of our brand since the beginning. Using a blend of cotton, recycled polyester and natural rayon, fabrics like Eco-Jersey and Eco-Fleece are created from proprietary yarns knitted to exact specifications to recreate a broken-in softness originally inspired by a vintage tee.
We are always working to improve our Eco-Fabrics, searching for ways to innovate from thread to finish. We utilize non-toxic, low-impact dyes on all Eco-fabrics and continue to increase our use of sustainable materials, incorporating organic cotton and transitioning to 100% recycled polyester. In Fall 2014, 65% of our offering will be made from Eco- and organic fabrics.
Founded in 1995, Alternative is a fashion lifestyle brand best known comfort, simplicity and our commitment to sustainability. Through innovative apparel design and involvement in purposeful causes, we aim to connect people, inspire creativity and catalyze change. Our design studio and flagship stores are in Los Angeles. Corporate headquarters are in Atlanta, Georgia. To learn more, visit alternativeapparel.com