Modus Vivendi Fantasia Line campaign

Modus Vivendi releases the Fantasia Line of men’s underwear and swimwear which features some innovative, sexy and bold new designs and vibrant colours. Get ready to discover new luxurious fabrics, such as towelling, viscose and elastane blends, and quirky detailing, such as press studs, vinyl and kangaroo style front pockets! This is a fun line where ultimate comfort meets impeccable style. In addition to all the new designs, there is a new version of the best selling underwear design, the Bon Bon mini briefs, in new colours by popular demand.

The campaign is a further segment of Modus Vivendi’s Dreamland series, a design vision of fantasy inspired black and white backgrounds against which men with a unique sense of style become the icon they resemble.