Model Matt Trethe is tapped by H&M to display the brand’s summer offering. Embracing a casual mood, Matt easily dons sporty hoodies, nylon jackets, printed shirts, parkas, chinos and jeans in a variegated palette of classic shades. Focusing on the functional twist of casual garments, the Swedish retailer delivers a collection influenced by the aesthetic of college uniforms, but translated in a more relaxed way, where slim-fitted shapes never force the figure, but always enhance it.
