Since it was launched on the runway in 2007, the New York based Fashion Designer’s eponymous brand has firmly established itself by perpetually evolving and re-contextualizing the urban uniform. Alexander Wang’s core sensibility is a reflection on contrasts, blending seamlessly between the refined and the imperfect. His collections have an unprecious outlook on fashion, and always reflect a sense of ease.
The Alexander Wang x H&M collection will feature apparel and accessories for women and men.Typical for his irreverent approach, Wang will also propose a new take on lifestyle products that go beyond fashion. The full collection will be available in 250 H&M stores worldwide, and online from 6th November, 2014.
Alexander Wang says, “I am honored to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.”
“Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year,” says Margareta van den Bosch, H&M’s Creative Advisor.