It was snowing men at Moschino. Beefcakes served on a silver platter against a backdrop of snow-dusted pines and generous live precipitation. Jeremy Scott isn’t turning down the volume this season. High-octane lumberjack checks and bare-chested models with perfectly sculpted 6-8 packs paraded down the runway to much excitement. One of them, armed with his glorious surfer hair, assured the audience with a message that read: “100% natural”, just incase you were wondering. It was a master class in high camp and a healthy serving of full-fat unadulterated joie de vivre.

As Scott rightly pointed out, what better way to explore this enjoyment of life, the sheer exultation of spirit, than to subvert a typical bourgeois ski holiday somewhere in the Aspen alps. Also worth pointing out, Jeremy Scott has consistently peppered his collections with a heavy dose of Americanisms. The McDonaldization of fashion, the Barbie takeover in Spring and this time the alpine lodge ski getaway that dreams are made of.

 

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