Stuart Vevers took the growing momentum behind the brand up a notch this season. The Lindley Hall transformed into a metaphorical playground as guests were invited to sit on the edges of skateboard ramps, pregnant with anticipation. Save for the grey London weather, it could well pass off as a day on Venice Beach. After a strong showing last season that featured luxurious craft grounded in the utility of New York City outfitting, the spectacle of today’s show bodes well for the brand. Jibes of Coach being the premium economy of luxury houses have long been eluded with Vevers’ fiercely contemporary update of its men’s offering.
