Marc Jacobs Started a #MalePolish Instagram Trend

With the help of influential nail artist Jin Soon Choi.

Marc Jacobs is putting the “man” back in manicure with a new hashtag he created called #MalePolish. If you follow the designer on Instagram, you may have noticed the glamorous manicures he’s been posting recently on what he calls “Mani Mondays,” where he poses with a different shade each week…and usually a lit cigarette. The phrase has now taken hold beyond his personal account though, with hundreds of men now using the hashtag to flaunt their flawless paint jobs. Jacobs himself even responded to one adopter, commenting “Yaaaaaasssss!!!” on the stranger’s selfie. It’s not the designer’s first experiment with beauty products for men — he created his own line of makeup in 2013. Nor is he the first man to dare to paint his nails (Marilyn Manson, Jared Leto, Johnny Depp, to name a few). But we’re just happy the trend is back. The #MalePolish revolution would not be possible without Jin Soon Choi, founder of JINsoon and a longtime friend of the designer. We spoke with her about painting his nails every week, what colors are best, and why the look has resurfaced. 💅