Set in an exclusive Oxford college, temple of the oldest and most authentic British tradition, the new Church’s ad campaign features a crop of students shot in black and white by Lachlan Bailey.
The moody, contemporary and vaguely sacrilegious images depict every day moments of this international elite that plays a key role in preserving a centuries-old, quintessentially British heritage. On their feet, the shoes are displayed effortlessly and informally with a relaxed attitude that seamlessly captures the elegance that Church’s has been passing down from generation to generation for over 140 years.
Art direction: Marco Braga and Giuliano Federico
Photographer: Lachlan Bailey
Styling: Margherita Moro
Models: Hedvig Palm and Kit Butler