Armani: the fascinating charm of the world of Giorgio Armani. Using this concept as a starting point, the designer sketched out his Spring/Summer collection. Fresh from the grand opening of the exhibition “Emotions of the athletic body” dedicated to the world of sport via images from the label’s illustrious archives. What we saw on the catwalk was a delicate run through of the articulate aesthetic codes of Armani. Diaphanous materials and masculine silhouettes were exalted, water color florals and fluid proportions, stunning red carpet styles and fluid textures, every piece told the story of “a modern, relevant charm, nothing retro or old.” explained King Giorgio backstage at the show. “I tried to find something that was totally my own, building upon what I have done in the past. There is an ethnic touch, something sensual and a homage to the everyday.” With a chromatic blue thread that ties together all 60 looks from the show, from tailored trousers to palazzo pyjama pants covered in lights through to the final piece that closed the show.
