The Pantone Color Institute has announced its Color of the Year for 2017—Pantone 15-0343, or Greenery. The company began to select these colors back in 2000, and while it does not focus on directly creating merchandise in the color of its choosing, the selections have proved to be fairly influential in the past.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.
A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.
What is the PANTONE Color of the Year?
A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.
The consensus seems to be the choice is more about hope, and Leatrice Eiseman, executive director of the Pantone Color Institute, has confirmed as much.
source: vogue.com / pantone.com