Model Ben Allen fronts ads for Calvin Klein Fall/Winter 2016 by Harley Weir.

Aesthetic from Calvin Klein’s promotional ads is the same, with motivational quotes standing in each frame.

Photographer Harley Weir graduated in 2010 from Central Saint Martins College (London) with a degree in Fine Arts. Via her Tumblr-page, she was discovered by the fashion industry, and since her breakthrough in 2014 she has worked for AnOther Magazine, i-D, Pop Magazine, Dazed & Confused, and shot campaigns for renowned fashion brands such as Maison Martin Margiela and Calvin Klein.

The global Campaign ‘mycalvins’ spotlights an evolved cast of talent that encompasses actors, musicians, cultural icons, athletes, fashion idols, social media heavyweights, artists, and professional and street cast models – often paired together to create a dynamic and artful mix of visuals.