Diesel Spring/Summer 2017 Campaign

#makelovenotwalls is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love. Diesel wants to tear down these walls showing that a brighter and exciting tomorrow is possible.


“At Diesel, we have a strong position against hate and more than ever we want the world to know that, to use our voice for good, love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.” —Nicola Formichetti – Diesel Artistic Director


Get the Uniform for Change

Diesel takes on the Wall, a symbol of separation by definition, breaking it down to create strong storytelling throughout the imagery and a series of global actions developed around it: the diesel love tank breaks the wall with a heart shape turning a symbol of separation into a happy place full of flowers of celebration of freedom and love. Only by doing this you can be free to be truth to yourself, free to love who you want.


From our David LaChapelle campaign featuring two sailors kissing in 1995 until now, Diesel has always and will continue to push boundaries. We need to have the balls to break down barriers in a moment where fear is making the world divided with more walls.” says Renzo Rosso, Diesel’s founder.

The campaign’s rainbow-coloured inflatable tank will appear in London on February 14th conveying a message of love, before travelling to Milan, Shanghai, New York, Berlin and Tokyo. A military tool stripped of its original purpose, the tank is reimagined as an emblem of hope. A machine that used to divide now unites.


See also  Gucci Fall/Winter 2017-18 by Glen Luchford


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