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Hermès Dwntwn Men’s Spring/Summer 2017 Collection

Hermès take over Los Angeles Downtown and completed its mission, fills the American viewer with his line Spring/Summer 2017 for gentlemen only.

Hermès take over Los Angeles Downtown and completed its mission, fills the American viewer with his line Spring/Summer 2017 for gentlemen only.

The show was taken this last March 9 at Downtown Los Angeles Arts District. It was a show too colorful and retro for Hermès, showing the new trends of colors in tops and comfortable trousers, like you were living the 50’s in LA.

According to WWD, apart from the chiseled models, there were also members of L.A.’s cultural elite walking in the show — MOCA director Philippe Vergne and Commune partner Roman Alonso. They drew whoops from the other stylish women in the crowd such as Lisa Eisner, Erica Pelosini and Brigette Romanek.

After men’s artistic director Véronique Nichanian took her bow, Hermès of Paris USA president and chief executive officer Robert Chavez said, “We’ve been dreaming about this evening for more than two years. What better place to be than under the stars in downtown L.A., in a place which most of you have never been before?” He was referring to the on-the-fringe venue — an industrial warehouse next to the train tracks, where the house created an entire luxury compound for one night only.

 

Axel Dumas, Hermès president and sixth-generation of the family-run company, added, “Thank you to all of you and your GPSes for coming to be with us.” Dumas related that after Hermès first U.S. store in New York tanked in 1929, the company returned and chose Rodeo Drive, “so Los Angeles has a special place in our heart.”

The burlesque star Dita Von Teese was in the company of chef Bobby Flay, Los Angeles County Museum of Art director Michael Govan, florist and perfumer Eric Buterbaugh and celebrity stylists Johnny Wujek and Brad Goreski, who all sat front-row at the outdoor, downtown L.A. Arts District-set fashion show.

People eagerly touched the framed fabric displays and queued up for the “car wash” photo booth, where there were Birkin bag props (closely monitored by staffers). Some, like Insta-famous model Shaun Ross, made several trips to capture more Boomerangs.

At 9:30, people were drawn outside by the sound of Cold War Kids, playing on a landscaped deck out back. It was like a high-end version of Coachella, as delicacies from chefs Ludo Lefebvre, Jon Shook and Vinny Dotolo were being served from an Airstream and a suited-up Andrew Firestone swayed to the music while sipping a bottle of craft beer.

zimbio.com

wwd.com

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