IMPETUS Group started its activity in the textile sector in 1973. Nowadays, with several companies and approximately 860 employees (693 in Portugal), the group reaches an annual production of 4.650.000 articles. Presenting a completely vertical structure, the Group is specialized in the production of Cut & Sew and seamless underwear, providing its customers an excellent service that covers the development, IDT, production and shipping.
Joan represents a new generation of hot lads who want it to try new underwear brands, Hot Impetus is the one you have to keep in mind.
Jimmy Drew heats up the latest HUNK Menswear campaign wearing the new Hybrid Briefs collection — sleek, supportive, swim-ready essentials designed to enhance the modern male physique.
Carlos Alcaraz transforms into a modern sports and fashion icon for Vanity Fair’s The Global Sports Issue, photographed by Ethan James Green on clay courts with cinematic sensuality.
Dsquared2 unveils “Under The Rio Sun,” a sizzling Spring/Summer 2026 beachwear campaign photographed by Rafael Moura, blending sporty energy, tropical heat, and daring swimwear silhouettes.
Czech model Alex Nikolaj stuns in a striking black-and-white and color editorial photographed by Lukas Kimlicka at Závod, blending cinematic masculinity with timeless European style.
A haunting and cinematic editorial by Christian Oita, The Exiled Prince follows Moroccan model and LGBTQ advocate Ossam Arad through a fictional yet deeply personal journey of exile, identity, and defiance in the Arab world.
With Chris's positive vibes, each photo session comes alive, whisking you into a world of unmatched beauty and cool. Explore Fashionably Male, where since 2010, we've nailed the best trends and stunning features.