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Hugo Men & Women Spring/Summer 2018 Pitti Uomo

#IAMHUGO conquers the runway of Fiorenze for the new menswear and womenswear Hugo Boss S/S 2018.

It’s almost time: the HUGO Spring/Summer 2018 fashion show is coming on June 13, 2017 in Florence. Get insider access with Anwar Hadid, who is taking over our Instagram story, and watch the show as it happens with the livestream.

Flames, painted prints and artistic spirit: watch the highlights from the runway for the HUGO fashion show, presenting the new men’s and women’s collection. Never one to play by the rules, HUGO will put on an event like no other. Staged in Florence, the men’s and women’s show sees the creative spirit take center stage to paint every surface in HUGO colors.

From M.I.A. to Anwar Hadid, the stars came out for the HUGO Spring/Summer 2018 show. See the famous faces who took their seats on the front row in Florence.

The styling is by Tom Van Dorpe. Hair: @hollismithhead Makeup: @thomasdekluyver Casting: @stephandimu

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