Tag: Hugo Boss

Hugo Boss Spring/Summer 2026 Menswear: Reflections on Sartorial Fluidity

Hugo Boss Spring/Summer 2026 menswear show in Milan explored sartorial fluidity with fluid tailoring, artistic staging, and a star-powered finale by K-pop icon S.COUPS.

BOSS RTW Spring 2024 Milan

Take your seat. Ready your screens. It’s time to enter Techtopia by BOSS. Gigi Hadid opens the Milan FW23 fashion show, bringing the Techtopia...

Hugo Boss RTW Spring 2023 Miami

Chapter three: first Dubai, then Milan, now Miami. That’s how Marco Falconi, senior vice president of creative direction for Hugo Boss, described the brand’s...

Boss Ready To Wear Spring 2022 Milan

The brand eased its approach to tailoring committed to become a 24/7 lifestyle brand. Businessmen and women dreaming of a WFH routine secluded in Palm...

Spanish Model Nacho Penin fronts new BOSS Autumn 2021 Collection

Spanish Model Nacho Penin fronts new BOSS Autumn 2021 Collection. The spanish model, with Cuban roots, he's coming from Tenereife Island in Spain and he...

Actor Chris Hemsworth is the new Global Ambassador for BOSS

Just announced a few hours ago, Actor Chris Hemsworth is the new Global Ambassador for BOSS. The Aussie actor known for his play role as...
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Paraíso: Leonardo Loreto and Patrick Church Turn the Brazilian Body Into a Canvas

Leonardo Loreto and Patrick Church meet under the Rio sun for Paraíso, a six-look beachwear capsule celebrating Brazilian identity, art, sensuality and the freedom of the body.

Sam Asghari Talks Fashion, Identity and Storytelling for Grazia Men

Sam Asghari brings leading-man polish to Grazia Men while discussing fashion as communication, his Persian heritage, individuality and his ambitions to build a meaningful acting career.

MODUS VIVENDI Gets Back to Nature with the Earth Toned Campaign for FW 26/27

MODUS VIVENDI returns to natural textures, warm earth tones and timeless masculine essentials with its FW 26/27 Earth Toned Campaign and new Ribbed Cotton Line.

Boglioli Fall/Winter 2026: “The Milanese Style” Makes Effortless Tailoring the New Luxury

Boglioli returns to the essence of Milanese dressing for Fall/Winter 2026, celebrating soft tailoring, understated luxury, sophisticated layering and the jacket as the foundation of the modern man’s wardrobe.

Kirill in Moscow: Masculinity Between Light and Shadow by Olga Bragida

Kazakhstan model Kirill steps into the Moscow light for photographer Olga Bragida, delivering a sensual study of masculine form, black tailoring and dramatic shadow.