The creative duo Mass Luciano and Antoni d’Esterre, better known as MASS, continue to bring their unique sense of exhilaration and sensuality to men’s streetwear.
With Collection No.2, designer Mass Luciano has created a uniform that meets the demands of the daring, active, modern man with a sense of adventure, and is reflected in their current campaign, entitled Opposites, which is shot with the Spanish internet power-couple Nacho Pérez Rey and David Castilla.
True to form, the clothes accentuate the male form, so the cut and fit of the clothes work to broaden the shoulders, fill out the chest and slim the waist to achieve a masculine, athletic look. A monochrome palette and awareness for layering transform these updated basics into long-lasting statement pieces. The collection ranging from sweatpants and mesh shorts to knit sweatshirts and bomber jackets – are engineered to achieve a structured silhouette without compromising on comfort, thereby maintaining the true sense of luxury expected from an innovative, high-end streetwear label.
MASS was the winner of the Lane Crawford ‘The Next New’ 2016 awards for menswear.
Photography Antoni d’Esterre @theadddproject
Models Nacho Pérez Rey @igperey & David Castilla @_david_castilla
Styling Mass Luciano @massluciano
Clothing MASS @mass_branded
massbranded.com
