Brioni Menswear Fall/Winter 2020 Florence

The lineup was injected with ease and indulged with softer colors and relaxed elegance in the new Brioni Menswear Fall/Winter 2020 Florence

In January 1952 Brioni forever changed the notion of the fashion presentation by hosting the first men’s fashion show in history at the Sala Bianca of Palazzo Pitti in Florence.

Today, Brioni will return to Florence to present its 75th Anniversary collection.

In the authentic framing of a Florentine Palazzo where the Visconti salons are cast in shadows, the #Brioni Fall/Winter 2020 collection is to be discovered and heard. An experience that is imbued with the rare sentiment of a day out of time.

The stuccoed rooms of Palazzo Gerini with chandeliers covered in drapes and burning candles served as a cinematic backdrop for Brioni’s fall 2020 event, a hybrid of a presentation and a musical live performance curated by fashion historian Olivier Saillard with classical instruments players acting as models. Even if the setting looked highly suggestive, it was quite compelling for the audience to actually see the clothes.

A coat made of double-faced alpaca left undyed to preserve its natural color was paired with white denim pants and a white overcoat crafted from Mongolian cashmere sourced from albino species, completed with white horn buttons, was worn over a taupe jersey crewneck and tone-on-tone wool pants.

Impeccable suits nodding to designs from the Fifties and the Seventies had relaxed silhouettes, larger lapels and structured shoulders.

Founded in 1945, Brioni is proud to celebrate its 75th anniversary. Returning to Florence, the House retraces the steps that accompanied the beginning of its legendary history. In 1952, Brioni was the first ever men’s fashion House to stage a runway show in the prestigious setting of Sala Bianca at Palazzo Pitti, an event that opened a brilliant path. It is hence a dual celebration Brioni observes. An event designed and tailored as part of @pittiuomo_official.

Brioni Fall/Winter 2019 Milan

With the award season now ongoing there were plenty of options for men accustomed to the red carpet fanfare. Traditional tuxedos, like the custom-made three-piece mohair design that Brad Pitt, the latest brand ambassador, sported at the Golden Globes on Sunday, were matched with cashmere and silk turtlenecks instead of dinner shirts and a bow. A silk blazer embroidered with a painterly floral jacquard motif crafted with a 17th-century loom was a flamboyant alternative and telegraphed the brand’s artisanal know-how.

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