Louis Vuitton

The Looks of Louis Vuitton Pre Spring 2020

The Looks of Louis Vuitton Pre Spring 2020 Cover

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Virgil Abloh refines his ongoing study of the raison d’être of a pre-collection as a reflection of the everyday wardrobe of the contemporary global dresser.

Unconscious of one’s age. Each season, Louis Vuitton’s Men’s Artistic Director explores the developmental stages that form a man’s identity and wardrobe.

The Looks of Louis Vuitton Pre Spring 2020

For the Spring-Summer 2020 Pre-Collection Campaign, he chose to focus on the collective energy of today’s youth as it is currently lived in this campaign.

The Looks of Louis Vuitton Pre Spring 2020

For the new season, we find Abloh reimagining streetwear staples by implementing a touch of luxury for a new generation.

The Looks of Louis Vuitton Pre Spring 2020
The Looks of Louis Vuitton Pre Spring 2020

Examples of Virgil’s fine tuning come in the form of a saharienne receiving the savoir-faire treatment in leather, double-face safari jackets and coats appearing in camel and navy colorways, and cargo pants being outfitted with three-dimensional pockets.

The Looks of Louis Vuitton Pre Spring 2020

Furthermore, the designer’s signature harnessing can be paired with everything from a padded blouson and oversized shirt, to a puffer coat and shearling jacket.

The Looks of Louis Vuitton Pre Spring 2020

Abloh also reinterprets one of streetwear’s go-to patterns in desert camouflage, applying it to a windbreaker and mink blouson.

The Looks of Louis Vuitton Pre Spring 2020
The Looks of Louis Vuitton Pre Spring 2020

Chains, also heavily used in streetwear, then decorate a quilted sweatshirt and denim pants in print form, while a collage jacquard created from a Raphael painting brings a gilet, trench coat, and bomber jacket to life.

The Looks of Louis Vuitton Pre Spring 2020

Rounding out Virgil Abloh’s Pre-Spring 2020 Louis Vuitton men’s collection are a parachute jacket and shorts featuring a trippy wood grain print, as well as a knitted jumper with a group portrait of the Louis Vuitton menswear studio.

The Looks of Louis Vuitton Pre Spring 2020
The Looks of Louis Vuitton Pre Spring 2020
The Looks of Louis Vuitton Pre Spring 2020
The Looks of Louis Vuitton Pre Spring 2020
The Looks of Louis Vuitton Pre Spring 2020
The Looks of Louis Vuitton Pre Spring 2020

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