Face Masks are the new Clothing Accessories you need to have for this summer and the end of 2020.
The pandemic is not over yet. Doctors still working to find the cure. Meanwhile, there’s only one good thing we can do: stay in our homes.
Right now, the fashion accessory for the moment is face masks. From Louis Vuitton, Burberry, Gucci to fashion designer Christian Soriano, including the NBA and Daniel W. Fletcher.
In order to provide protective gear to healthcare workers, Louis Vuitton –– in partnership with the Mode Grande Ouest–– has repurposed several of the Maison’s ateliers across France to produce hundreds of thousands of non-surgical face masks.
Thank you to the hundreds of artisans who have volunteered to create these masks, as well as everyone doing their part to fight this global pandemic.
Is Face Masks the New Trend Alert?
Probably for fashionistas, celebrities or influencers. But if everybody is making face masks, I think is a good idea to invest in some good wearable face masks that you can enjoy during a short period of time while you’re doing your morning daily job, when you go out to groceries store or when you’re taking the subway to go to your job.
Hudson Jeans––for example––including a set of 3 non-face masks and sales revenue will go first to supporting our craftspeople, while all remaining proceeds will be donated to PATH’s COVID-19 fund, a SoCal nonprofit providing lifesaving services to the homeless and others in need.
“There’s a global shortage of adequate face masks right now, and given the fashion industry’s unique knowledge around manufacturing clothing and related supply chain issues, the social media audience is especially receptive to learning how these brands can help. This is a challenging time financially for luxury fashion, but even within that context these brands are rising to the challenge and committed to their efforts to help fight the pandemic,” said Tracy David, chief marketing officer at ListenFirst.
Face masks aren’t the only products that fashion brands have been making and/or donating to COVID-19 relief efforts.
- 6 percent of the top 200 coronavirus related posts by fashion brands that generated the most responses during the time period were about manufacturing projects other than face masks.
- Included Armani post that generated 117,358 responses on Instagram discussing how all Italian production plants are now making single use medical overalls.
- Dior post about hydroalcoholic gel deliveries (hand sanitizer) that garnered 93,322 responses on Instagram.
Siriano spotted on his fashion atelier finishing More than 10,000 of non-surgical face masks, he comments on Insta, “The color really helps us get through the day. It still feels inspiring to us to keep creating. 🧡🧡🧡Masks are only being donated and you can support us on ChristianSiriano.com Thanks everyone!.”
Including NBA in partnership with Fanatics are selling it.
Basketball arenas may be silent right now, but fans can still show their support for the sport by buying face masks emblazoned with the logos of their favorite teams or the National Basketball Association and Women’s National Basketball Association.
The leagues, in partnership with Fanatics, their e-commerce operator, will donate the sales of the cloth face coverings to Feeding America in the U.S. and Second Harvest in Canada.
Can you adopt Face Masks as part of daily attire?
According to Highsnobiety.com you can. We’re still in the early days of the virus, which means demand is naturally going to be at its highest. But in the post-Covid-19 world, the lingering memory of the pandemic means people will surely continue to be extra fastidious when it comes to managing their own germs.
When demand levels out and other cool brands start muscling in on the market, the same laws of aspiration will surely still apply — at least for the fashion crowd. Right now, LVMH and Kering are sowing exclusively for the medical community, but how long before they begin collaborating with pharma conglomerates on medical-grade masks that wind up in retail?
The number of people you’ll see in Japan wearing surgical masks is pretty surprising. Sure, Japan is a hard working society, and the spread of productivity-sapping sickness is always a concern at schools and workplaces, but that doesn’t seem like reason enough for the proliferation of facial coverings that sometimes has Tokyo offices looking more like an operating room.
Health concerns are only part of the equation, though, as recent studies have revealed multiple reasons people in Japan wear masks that have nothing to do with hygiene.
Until recently, masks were primarily worn by people who had already come down with an illness. If you were feeling under the weather but couldn’t take the day off, common courtesy dictated that you cover your mouth and nose with a mask, so as not to breathe your germs all over you class or office mates or fellow commuters.
Things started changing in 2003, though, when medical supply maker Unicharm released a new type of mask specifically designed for hay fever sufferers. Until that point, most masks had been made of cotton, with an inner pouch into which gauze was placed. After taking off the mask users threw out the gauze, washed the cotton mask for reuse, and restuffed the pocket.
Masks provoke less and less surprise, some people are using them for purposes that have nothing to do with physical health.
The introduction of these cheap, easier-to-use masks also made it more practical to wear one in order to prevent getting sick in the first place.
Sales figures show that use of masks has more than tripled over the last decade, with particularly large spikes caused by influenza outbreak fears in 2009 and worries over micro particulate matter following the earthquake and nuclear accident of 2011. Estimates for fiscal year 2013 value Japan’s mask market at 23.9 billion yen.
If you ever wonder what will happening with the male models, instagram models, creative content, influencers and fashion after this pandemic will end, you can find on my post:
In light of the spread of the Covid-19 epidemic worldwide, Camera Nazionale Della Moda Italiana has announced that the Milano Moda Uomo fashion shows and presentations, scheduled June 19th to June 23rd 2020, will now take place during Milano Moda Donna edition in September 2020 instead.
We’re not entirely convinced about the scientific soundness of their promise, and from an armchair psychology viewpoint, it seems like a food-based fragrance is going to do more to ramp up your appetite than your metabolism. Still, like any mask it should help prevent you from passing a cold around, keep your face a little warmer, cut off unwanted social interaction, and preclude the need to wear extensive makeup, none of which is necessarily diminished by its calorie-burning quackery. Be safe out there.