Introducing ‘The Leve Collection’ for Frescobol Carioca Summer 2020

Introducing ‘The Leve Collection’ for Frescobol Carioca Summer 2020 inspired by the distinct light of Rio de Janeiro.

The wonderful material shared here is taken by photographer John Balsom working with male model Magdiel Gonçalves a Brazilian beauty represented by NY models & LA models in America.

About the Brand

Born on the beaches of Rio, frescobol—means beach bat game—is a truly Carioca game. It was crated in 1945 by Lian Pontes de Carvalho and welcomed by young Rio natives who were seeking a new way to enjoy the beach.

Jump forward a few decades and the Frescobol Carioca founders play a game of frescobol on the beaches of France’s west coast. Passers-by are intrigued by the beautiful beach bats and game; stopping, staring and asking questions. At this moment they realized that they’d introduced an aspect of Rio’s culture to another part of the world, and this is when the concept for Frescobol Carioca was born.

Frescobol Carioca is a Refined fabrics. Elevated basics. Effortless tailoring.

Living like a Carioca goes beyond great clothes. We bring you a space to share in our edit of stories that aim to transport you to Rio. From conversations with our favourite tastemakers to guides to the best of Brazil, and everything in-between…

With dedicated stores in London’s premier shopping district — Marylebone, Notting Hill and Soho – Summer Cabana pop-ups and over 200 of the world’s most exclusive boutiques as stockists, we’re showing how to live like a Carioca, wherever you are.

Available to shop online now @frescobolcarioca

Photography @john_balsom ⠀
Model Magdiel Gonçalves @magdielcrg
Styling @mrmay1 ⠀
Brand & Creative Direction @shemjacobs⠀
Casting @nickfw⠀
Production @twopalmsproductions ⠀
Featuring @magdielcrg at @anotheragency_⠀