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Robert Pattinson for Dior Spring 2021 cover

Robert Pattinson for Dior Spring 2021 First Drop

For the Spring 2021 collection, Kim Jones was inspired by the captivating dialogue between the homes close to Christian Dior’s heart, from 30 Avenue Montaigne to the Château de La Colle Noire, his haven of peace in Provence. A creative getaway where fashion embraces a passion for art de vivre, couture savoir-faire and a casual spirit. In a final, delicate touch, the fragility of flowers combines with the emblematic Dior Oblique on silhouettes that are an homage to the founding couturier, while on accessories and bags, perforated leather overlays reflective materials, in a perfect fusion of sports and couture, leisure and luxury.

Robert Pattinson for Dior by David Sims

In a series of arresting black and white images shot by David Sims for Dior, House friend and actor Robert Pattinson models pieces from the #DiorSpring21 men’s collection by Kim Jones, from a cable-knit cashmere sweater with bold ‘CD’ embroidery paired with a #DiorSaddle ‘Soft’ bag in #DiorOblique canvas to a jersey shirt whose graphic stripes subtly conceal the ‘Christian Dior’ name.

Feature the double-breasted and zip-front Harrington jackets in contrasting fabric options, paragons of contemporary masculine elegance, perfectly set off with the new #DiorB27 sneakers.

Robert Pattinson for Dior by David Sims

Rewrite the rules of modern menswear this festive season with the must-have offering of innovative Dior designs http://on.dior.com/gifts-men by Kim Jones.

Robert Pattinson for Dior by David Sims

The actor is fronting the Dior Homme Eau de Toilette, starring in its ad campaign directed by The Blaze.

Robert Pattinson for Dior by David Sims

He is no stranger to scents.

Pre-beard, the actor would pretend to shave, apply shaving cream, use a razor, then cologne. But after that time, there was a long hiatus.

“To be honest, until I started working for Dior, I hadn’t worn perfume in years,” said the longstanding Dior Homme fragrance ambassador on Friday morning, sitting in a suite in Le Bristol Paris hotel.

It’s the day of the Dior men’s show, and he’s in town to front the new Dior HommeEau de Toilette, conceived by the house’s perfumer-creator François Demachy.

“They’re great directors,” said Pattinson, referring also to Romain Gavras, who lensed the prior Dior Homme ad. “I wanted to work with them anyway, to do other things.”

Pattinson saw The Blaze’s treatment — elements of the screenplay — for the new campaign way before it was filmed, and it included dance.

“I don’t dance — at all. Ever,” admitted the actor, who recently was in movies such as “The Lighthouse,” “Waiting for the Barbarians” and “The King.” “The best parts of their music videos are always a kind of interesting, experimental dance sequence. I think subconsciously I really wanted to do that, but I just don’t have the capability.

“I’m your man” song by Leonard Cohen.

“We did four takes, and I was kind of getting used to it a little bit,” Pattinson said. But then he learned dancers were being called in.

“I was like: ‘What do you mean, dancers? There was no mention of other people in this,’” he said. It wasn’t two or three dancers, either. Two-hundred professionals were brought in to dance around Pattinson.

Get it on Apple TV

“It was one of the most unbelievably terrifying experiences I’ve ever had in my life,” he said. “I might as well have streaked down the middle of the Champs-Élysées.”

Pattinson thought his fear of dance had become a distant memory.

Robert Pattinson for Dior by David Sims

“Then I went to a party the next week and everybody was dancing,” he said. “I genuinely thought the phobia had gone. I really, really confidently walked up to the dance floor, and then it was like — nope! Terror, fully back.”

Pattinson said when parts come along that really excite him, they’re always something he never would have thought of himself.

“Because if I’ve thought of it, it’s probably a bad idea,” he said. “Everything I’ve liked has always come completely out of nowhere. I like bringing your interests to somebody else’s interests, rather than it being all your [own. That] seems a little bit more flat.”

Actor Robert Pattinson
Photography David Sims @DavidSimsOfficial
Style Melanie Ward @TheMelanieWard
Using #DiorSpring21 by @MrKimJones
Shop Dior.com

  1. Robert Pattinson is perfect for Dior. His face is well known and he is liked/loved by many. He makes a great model. Love the commercial!

  2. I’m team Pattinson always. Looking forward to seeing More!!!

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