As a male fashion brand, one of the most critical issues to tackle is staying relevant, competitive, and continuously expanding your customer base. This is especially important when attracting a younger target audience as they are the trendsetters and early adopters.
This generation has the spending power and social media presence to make or break a brand. They’re also in tune with what’s happening in the fashion industry and are not afraid to experiment with new styles. How do you reach this demographic, and what strategies should you use to engage them?
Let Your Designs Stand Out
Youths are always looking for the newest trends and pushing boundaries. Design unique pieces that will stand out and make a statement as a fashion brand. Don’t be afraid to be bold and try new things.
You never know what might attract them to your brand. For instance, pocket t-shirts are more catchy and get more attention than a regular tee. Consider the fit as baggy clothes are not as popular with this demographic.
Use Social Media to Your Advantage
Social media is a powerful tool used to reach many people in a short amount of time. It’s also a great way to connect with potential customers and get them interested in your brand. Use platforms like Instagram and Snapchat to showcase your latest designs, collaborations, and campaigns. The effort will give people a behind-the-scenes look at your brand and make them feel more connected.
You can also use social media to run promotional campaigns and giveaways. You’ll generate excitement and get people talking about your brand. Because at least 90% of adults between 18 and 29 use social media, you can easily reach a large portion of your target audience with this strategy.
Focus on Quality
The young generation is very interested in quality. Youths want to know they’re spending money on something that will last. They’re willing to pay more on a well-made piece that will hold up over time. As a fashion brand, focus on quality over quantity. It doesn’t mean you should only sell high-end items, but emphasize craftsmanship and materials used in your designs. Let your customers know they’re getting their money’s worth by investing in quality pieces.
Collaborate With Influencers
Influencers are a great way to reach a new audience and get them interested in your brand. Collaborate with popular influencers in the fashion industry and have them promote your latest collection. Choose influencers who align with your brand’s image and appeal to your target audience.
Host Fashion Events
Fashion events will get people talking about your brand. They’re also an opportunity to network and connect with other industry professionals. Promote your event heavily on social media and other channels. You can even use this as an opportunity to launch a new collection or product.
Offer Exclusive Deals and Discounts
The young generation is always looking for a good deal. You’ll appeal to this demographic by offering exclusive deals and discounts. It could be in the form of a loyalty program or special sales/special events.
You can also offer discounts to students or members of specific organizations. Whatever you do, make sure the deals are exclusive and not available to everyone. The arrangement will make people feel special and more likely to take advantage of the presented opportunities.
The Young Generation is a Unique Demographic
As you will realize, working with a younger male audience is vastly different from everything you are used to. It’s an exciting process that requires creativity and out-of-the-box thinking. Because youths are a unique demographic, understanding their preferences is essential to a successful fashion brand.