Returning London Fashion Week to present ‘Fabulous You, Beautiful Me’ – the Spring Summer 2023 Menswear and Womenswear Collection, created under the direction of Creative Director Bryan Conway.
Shot in Mallorca by @daraghsodenwith a cast of models and local inhabitants, the campaign showcases portraits of high glamour with an atmospheric note of tourism culture associated with the all-inclusive holiday.
Tiger of Sweden is a Stockholm based fashion house established in 1903.
Our heritage is in tailoring, and for more than a century, Tiger of Sweden has stood for style with purpose. Dressing men and women for whom true style is about the confidence to be themselves.
Brand founders Marcus Schwarzman and Hjalmar Nordström built the company on the Scandinavian principles of equality and fairness. Tiger of Sweden was first to bring ready-to-wear tailoring to Sweden, making the suit accessible not solely for the wealthy elite, but also for the everyday person.
With an emphasis on cut, shape and quality; innovation and craftsmanship have defined the brand ever since. We dress people around the world, inspiring them to feel confident on their journey, so that they can make their own mark on life.
Continuing to lead the design team, Creative Director Bryan Conway showcases his fourth collection for the brand. Prior to joining Tiger of Sweden in 2019, Conway spent six years working closely with Christopher Bailey, finishing his time at Burberry with the responsibility of leading the menswear team before moving to work with Jonathan Anderson.
