Explorer suit, read a book, celebrating 203 years as America’s original clothier, Brooks Brothers presents a Ready to Wear Fall 2023 in New York City.
Brooks Brothers, a beloved and iconic brand that has been a cornerstone of American fashion for over two centuries, has closed its doors. With its classic and timeless designs, Brooks Brothers has long been a symbol of style and sophistication.
Despite its rich history, Brooks Brothers was not immune to the ever-evolving fashion industry, which demands innovation and adaptability. In recent years, the brand struggled to keep up with changing consumer preferences and the rise of e-commerce.
While the closure of Brooks Brothers is certainly a loss for the fashion world, it serves as a reminder of the importance of staying relevant in today’s fast-paced and competitive market. As the industry continues to evolve, it’s crucial for brands to be nimble and embrace new technologies and trends.
While the Brooks Brothers brand may no longer be a physical presence, its legacy and influence will undoubtedly continue to inspire and shape the world of fashion for years to come.
“Brooks Brothers was the first brand investing in the concept of off-the-rack suits. The Explorer is the next leap forward in that concept: You pick your jacket, you pick your pant, you get the size you need, immediately, without taking the time to get it altered. That ease makes a lot of difference today. It’s a better fit, without the tailoring.Â
Michael Bastian, Creative Director
For our newer suit wearers, it’s an easier way in. Especially with folks shopping online, they can’t get it tailored online. A lot of people don’t even have a tailor in their town these days.”
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