Presenting a quintessential backdrop for Purple Label’s blend of European craftsmanship and definitive American design, Palazzo #RalphLauren transforms into a Mediterranean oasis.
Here, a striking wardrobe mixes Ralph Lauren’s worlds of coastal and formal, featuring a lineup of sharply cut tuxedo jackets in silk shantung, indigo linen shirts, and relaxed jackets in tan suede.
A distinct collection of formalwear, accessories, and casual luxury looks featuring varying shades of tans cut in exceptional fabrics.
Relaxed styling accentuates the artisanal textures, expert tailoring, and richness of tone synonymous with comeback of Ralph Lauren Purple Label.
Drawing inspiration from the warmth of southern Europe, #RLSS24 brings to life #RalphLauren’s Dolce Vita at Purple Label.
Instead of training their smartphones on Jacob Elordi or one of the K-pop stars converging on the European men’s shows, guests at the Ralph Lauren Purple Label presentation on Friday shooed people away from the modified 1952 Jaguar XK120 parked in the entrance foyer of Lauren’s Milan showroom. They all wanted a clear shot of its gleaming, aerodynamic curves and the futuristic Perspex bubble sheltering the pilot seat.
It turns out this arresting-looking vehicle is not part of Lauren’s fabled car collection. “He’s got the convertible version. He doesn’t drive it with the bubble,” David Lauren clarified inside, where models wearing the spring collection lined the walls of the sumptuous salons.
Gazing at these handsome men in their pinstriped linen pants, shawl-collared jackets, crested robes, taut hand-knit sweaters and monogrammed velvet loafers, one imagined them boarding a yacht in Positano, strolling into a wedding in Ravello — or stepping off the screen of some Old Hollywood classic.
Bedraggled fashion editors who had perspired through their black T-shirts and burnt their foreheads at the outdoor Valentino show earlier got a little taste of the good life — perfectly chilled summer wines proffered on silver trays, flower arrangements the size of Fiat 500s, and oil paintings stacked up all the way to the ceiling.
In this context, the tropical-print espadrilles, colorful linen trousers and crisp tuxedo jackets made perfect sense — an oasis of elegance and idealized glamor.
Lauren remains a master of aspirational lifestyle marketing, and his luxurious spring 2024 collection, dubbed “Dolce Vita,” perfectly evoked what the designer described in an earlier preview with WWD — the “romance of a sun-soaked holiday spent along the Amalfi coast.”
📸 @iamandreagalassi with a super team @gretacasagrandee
@filippocbcr a great @valandtyna 💻 and @duecosealvolo 🤟🏻.
Model: @hughlaughtonscott, @luke_champ, Kit Butler, Lucky Blue Smith, Dan Zsolt, Noah Teicher and more.
Makeup by @arapi_loretta and her team.
