The upcoming season of the Fall 2023 Campaign brings together renowned personalities such as Zlatan Ibrahimović, Nadia Nadim, and JaQuel Knight, who have all achieved iconic status in their respective fields. Their remarkable presence serves as a testament to the campaign’s strength and appeal.

H&M MOVE has emerged as a prominent player in the realm of athleisure and active apparel, taking fast fashion to new heights. This brand has garnered attention for its commitment to eco-friendly clothing options.

Join the Move squad as they get to work in new performance movewear developed for comfort & confidence.

DRYMOVE™ represents the latest technological innovation introduced by H&M. As part of their campaign, renowned soccer icon Zlatan Ibrahimoviç presents this cutting-edge technology, showcasing an array of athletic apparel such as sports tank tops and shorts.

Utilizing athletes as ambassadors for fast fashion campaigns presents a multifaceted challenge, particularly within the expansive and globally renowned fast fashion realm, exemplified by industry leaders such as H&M. With a staggering number of campaigns being launched by H&M throughout the year, maintaining a distinct and influential presence becomes increasingly demanding. Currently, the brand is on the verge of unveiling its highly anticipated collaboration with Rabbane, just in time for the holiday season.

The assortment on hm.com offers a vast selection of options, catering to a variety of preferences. Men can explore an array of choices, including shorts, tops, breathable tees, as well as specialized garments for intense workouts and running activities.

The campaign individuals such as Noah Mbuyamba, Mia Kang, Nikita Wiorek, and male models Noah Brown and Timo. Their collective presence creates a visually appealing composition, as depicted in the accompanying video.

Jump, squat, and plank — these three fundamental movements have always been a staple in any fitness routine. They require strength, stability, and endurance, testing the limits of your body and pushing you to achieve new milestones. But what if I told you that the Move squad has discovered a whole new level of performance?
Introducing the revolutionary movewear developed by the Move squad. This innovative line of activewear is specifically designed to enhance your performance, provide unparalleled comfort, and boost your confidence to new heights. No longer will you have to settle for generic workout attire that restricts your movements or feels uncomfortable against your skin. With Move movewear, you’ll experience a level of freedom that enhances your every move.

Every piece of the Move collection is meticulously crafted with cutting-edge materials and advanced design technology. The result is a range of activewear that seamlessly blends style with functionality. Whether you’re hitting the gym, attending a yoga class, or going for a run, Move movewear will support your every step, jump, and twist.

Say goodbye to the days of constantly adjusting your leggings or struggling to find the perfect sports bra. Move movewear is engineered to stay in place, providing you with the confidence to focus solely on your workout. The specially crafted fabric is both breathable and moisture-wicking, keeping you cool and dry even during the most intense training sessions.
But it’s not just about practicality; Move movewear is a fashion-forward choice that effortlessly merges with your personal style. The collection features a wide range of vibrant colors, patterns, and trendy prints, allowing you to express yourself while breaking a sweat. With Move, you can make a statement both in and out of the gym.


The SOFTMOVE ™ garment line is now readily accessible, featuring a delightful assortment of clothing that offers exceptional softness and adheres to eco-friendly principles, specifically designed for yoga practitioners.

Join the Move squad and experience the true potential of your workouts. Upgrade your activewear game with performance movewear that revolutionizes the way you move.

No membership is needed to unleash your full potential and transform your fitness journey. So what are you waiting for? It’s time to join the Move squad and discover a new world of comfort, confidence, and unparalleled performance.

Shop on hm.com