The lack of control over the door situation becomes evident when the creative director of the brand needs to intervene and physically extract people from the chaotic crowd.
It was a chaotic scene on Rue Cambon on Friday evening before the Vetements show. There is no doubt that Guram Gvasalia took pleasure in the frenzied atmosphere, as he had gathered a group of well-known acquaintances with whom he could discuss luxurious timepieces, diamond dental accessories, and techniques for evading the paparazzi.
In the forefront, Antoine Arnault was conspicuous in his immaculate attire, standing alongside J Balvin, who donned a voluminous white jacket and oversized trousers, as well as Tyga, who sported a similar ensemble in black, providing a contrast to Cher’s blonde beehive on his right. Further along the row, Tommy Cash was seen with a massive inner-tube encircling his head and shoulders, prefiguring the ample pool-noodle shoulders of Gvasalia’s expansive fall collection.
The event progressed in a series of segments. It commenced with an expansive display of meticulously tailored attire, featuring assertive shoulder silhouettes akin to pool noodles. This was followed by snug-fitting tops and oversized denims with excessively elongated pant legs trailing along the floor.
The culmination was an evening presentation of resplendent, form-fitting gowns adorned by illustrious personalities such as Carmen Kass and actress Marcia Cross from “Desperate Housewives.” The latter appeared visibly apprehensive about navigating the extra-long skirt she endeavored to elegantly lift.
The event was enriched with visual humor, featuring references such as a resemblance to Donatella Versace and the “South Park” character Towlie showcased on a sweatshirt.
Additionally, there was a noteworthy collaboration with Jean-Charles de Castelbajac, presenting a revival of his iconic teddy-bear coats in the distinctive Vetements style. Georgina Rodriguez, the wife of Cristiano Ronaldo, appeared in a soccer jersey elegantly transformed into a gown, prominently displaying the number 7, her husband’s player number. You can find more details about the event’s fashion highlights in this article from WWD.
A sense of unease arose as the oversized pantsuit and high heels caused a model to stumble. However, the voluminous clothes continued to cascade in abundance, engulfing her in an unyielding surge of fabric.
No doubt, this presentation will generate numerous impressions and amplify the buzz surrounding this avant-garde Swiss brand. It also appeared to signify a substantial challenge in the competition for dominance in the plus-size category.
